Study shows hydration beats wrinkles

hydrating-cream-used-daily-reduces-wrinklesDaily use of a simple hydrating cream is the best thing you can do to reduce wrinkles according to a recent study.

Even if you take the most laid back attitude to anti aging most of us would prefer not to have wrinkles – or at least to have less of them.

Many of us take it much further than that and eagerly seek out the latest anti aging products – no matter what the cost.

But according to a survey recently published in the British Journal of Dermatology – skin hydration using a moisturizer is the easiest way to younger looking skin.

Women with well moisturized skin get less wrinkles and get them more slowly than women with dry skin.

You may think that is a blindingly obvious conclusion – after all we all know the three steps to great skin: cleanse, tone, moisturize.

But the interesting thing about this study is that it proves exactly how much difference applying a simple moisturizer can make.

Hydrating cream works on wrinkles by plumping out the top layer of skin – in other words it’s the moisture it delivers that keeps the skin smooth, fresh and younger looking.

Anti wrinkle creams on the other hand are full of additional anti aging ingredients that claim to do more than just hydrate the skin to get rid of your wrinkles.

This study shows that adding moisture to your skin by using a hydrating cream with no added anti aging ingredients takes you a long way to younger looking skin.

The eight year study which was funded by Olay was based on 122 females between the ages of 10 and 72.

Results showed that a 28 year old with dry skin would have 52% more visible wrinkles by the time she was 36 if she didn’t bother keeping her skin moisturized.

Of course keeping skin hydrated doesn’t stop nor will it reverse the aging process.

The study showed the same 28 year old would still have acquired more lines on her face by the time she got to 36 even if she applied moisturizer every day. But she would have dramatically less lines – 30% less in fact – than if she applied no cream at all.

So – the survey is telling us – regular use of a simple face moisturizer will reduce the appearance of wrinkles by a significant amount.

Whether you choose to step up your skin care regimen and use a wrinkle cream as well is up to you – but there’s no doubt if we want less wrinkles we should all be using a long lasting hydrating cream on a daily basis.

About Eileen

I am the publisher of Simply Anti Aging and a web author researching and writing on all aspects of anti aging. I'd love you to connect with me on


  1. This is an awesome report. It is a good idea to start using anti-aging products before you see the aging effects such as wrinkles, lines and age spots. Building the moisture and strength in your skin early will help in later years. Hydration is important.

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